Privacy Policy — NeonPlay Arena

NeonPlay Arena ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website and use our browser-based gaming platform. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our platform.

1. Data Controller

NeonPlay Arena is the data controller responsible for your personal data. Our registered address is Wisley Common, M25, Guildford, Surrey, England, GU23 6QS. If you have any questions about this Privacy Policy or our data practices, you can contact us at hello@neonplayarena.co.uk or by telephone at +44 9194 256429.

2. Information We Collect

We may collect and process the following categories of personal data:

Identity Data: Your username, display name and profile information that you voluntarily provide when creating an account on our platform.
Contact Data: Your email address and any other contact information you provide when registering, contacting our support team or subscribing to our communications.
Technical Data: Your internet protocol (IP) address, browser type and version, operating system, device type, screen resolution, time zone setting and other technology identifiers on the devices you use to access our platform.
Usage Data: Information about how you use our website and gaming platform, including pages visited, games played, session duration, features used and interaction patterns.
Game Data: Your game progress, scores, achievements, leaderboard positions, creative submissions and cooperative session history.
Communication Data: Records of correspondence when you contact us, including the content of messages sent through our contact form, email or other communication channels.

3. How We Collect Your Data

We collect personal data through the following methods:

Direct interactions: You provide data directly when you create an account, fill in forms, send messages through our contact page, participate in community features or submit creative content.
Automated technologies: As you navigate our platform, we automatically collect Technical Data and Usage Data through cookies, server logs and similar technologies.
Third-party sources: We may receive Technical Data from analytics providers, advertising networks and search information providers.

4. How We Use Your Data

We use your personal data for the following purposes, each supported by a lawful basis under UK GDPR:

To provide and maintain our services: Including account management, game delivery, progress tracking and community features. Lawful basis: performance of a contract.
To improve our platform: Analysing usage patterns to enhance user experience, fix bugs and develop new features. Lawful basis: legitimate interests.
To communicate with you: Responding to your enquiries, sending service-related notifications and, where you have opted in, marketing communications. Lawful basis: consent (for marketing) and legitimate interests (for service communications).
To ensure security: Detecting, preventing and addressing fraud, abuse and security issues. Lawful basis: legitimate interests.
To comply with legal obligations: Meeting our regulatory and legal requirements. Lawful basis: legal obligation.

5. Cookies and Tracking Technologies

Our platform uses cookies and similar tracking technologies to distinguish you from other users and to provide a better experience. Cookies are small text files placed on your device that help us recognise your browser and capture certain information.

We use the following types of cookies:

Strictly necessary cookies: Required for the operation of our platform. They enable core functionality such as session management and security features. These cookies cannot be disabled.
Analytical cookies: Allow us to recognise and count visitors and see how visitors navigate our platform. This helps us improve the way our website works.
Functionality cookies: Used to recognise you when you return to our platform, enabling personalisation of content, greeting you by name and remembering your preferences.

You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of our platform may become inaccessible or not function properly.

6. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your personal data in the following limited circumstances:

Service providers: We engage trusted third-party companies to perform services on our behalf, such as hosting, analytics and customer support. These providers are contractually bound to protect your data and use it only for the purposes we specify.
Legal requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities, such as a court order or government regulation.
Business transfers: In the event of a merger, acquisition or sale of assets, your personal data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
With your consent: We may share your data in other circumstances where you have given your explicit consent.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom. When we transfer personal data internationally, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses approved by the Information Commissioner's Office (ICO) and adequacy decisions where applicable.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements. When determining retention periods, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.

Account data is retained for the duration of your active account and for a period of 24 months following account closure. Communication data is retained for 12 months. Analytical data is anonymised after 26 months.

9. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration and disclosure. These measures include encryption of data in transit and at rest, regular security assessments, access controls and staff training on data protection practices.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but we are committed to maintaining industry-standard protections.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can request that we correct inaccurate or incomplete personal data.
Right to erasure: You can request that we delete your personal data in certain circumstances.
Right to restriction: You can request that we restrict the processing of your personal data in certain circumstances.
Right to data portability: You can request that we transfer your personal data to another organisation or directly to you in a structured, commonly used, machine-readable format.
Right to object: You can object to processing of your personal data where we are relying on legitimate interests as the lawful basis.
Right to withdraw consent: Where we rely on your consent for processing, you can withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at hello@neonplayarena.co.uk. We will respond to your request within one month. There is no fee for exercising your rights, although we may charge a reasonable fee for manifestly unfounded or excessive requests.

11. Children's Privacy

Our platform is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately. If we discover that we have collected personal data from a child under 13 without verification of parental consent, we will take steps to delete that information promptly.

12. Third-Party Links

Our platform may contain links to third-party websites, services or content that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

14. Complaints

If you have any concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at ico.org.uk or by telephone at 0303 123 1113. We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first at hello@neonplayarena.co.uk.

15. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: hello@neonplayarena.co.uk
Phone: +44 9194 256429
Post: NeonPlay Arena, Wisley Common, M25, Guildford, Surrey, England, GU23 6QS